Innovative uses of Outdoor Digital Signage Displays

Digital signage has established its roots in the industry.  Its use both indoors and outdoors is increasing day by day. As its usage increases, the outdoor sign manufacturers are exploring new ways of using this technology to cater to more commercial needs. An effective digital sign can not only boost revenue but also create brand awareness and engage potential customers.

So let us take a look at some of the innovative uses of outdoor digital signage in present times:

• Bigger size equals better usage

Outdoor digital signage is getting bigger and better. And the technology powering these screens is also advancing While the screens are getting bigger, signage manufacturers are vying with each other to create thinner screens with slimmer bezels. These outdoor displays are not only more compact and lighter but also provide a far better viewing experience for the consumers. This compatibility feature allows for the mounting of digital signage in many places where it was deemed impossible. But bigger and thinner screen sizes do not ultimately mean higher prices. These large screens come at affordable prices.

• Display screens that are responsive

Outdoor digital screens today are not solely dependant on pre-recorded data. The responsive display allows the screens to project information according to real-time conditions. Such outdoor signages are perfect for countries like U.A.E. . For example, during rush hour traffic, a major route is heavily blocked, the outdoor digital signage solutions in Dubai will automatically switch from advertisements to traffic updates. Such screens have more value as they display current and relevant information for the consumer. Therefore these outdoor displays can be used for both advertising and public information. Another great benefit offered is affordability. This is due to the fact that this technology depends on media players rather than screens. The cost of media players is less than new displays. Thus making it an affordable option for those businesses who want to stay ahead of their competitors without creating a financial dent in their expenses.

• Use of AI and facial recognition

Gone are the days when the shopkeeper used to welcome each of his/her customers by their names and a warm greeting. The use of artificial intelligence or AI and facial recognition has taken over this process in a much more effective manner. By collecting data on each customer, these apps create a database. When a particular consumer enters the shop, it greets the customer and shows him/her a list of suggested products for their shopping.  You can clearly see how this becomes a much more personalized and engaging experience for the customer especially in large shopping centers like Abu Dhabi. But that is not all, with the use of these apps, signage companies in Abu Dhabi can also analyze and create a demographic database for themselves.

This data is procured on the basis of the following:

• Gender and age of  the customer

• Duration of their interaction

• Scope of their interaction.

• Facial expressions during their interaction with the signage.

              Based on this data, businesses create better shopping experiences and spread a sense of loyalty towards their brands. The above innovations are just a few of the many outdoor digital signage solutions. These innovations allow businesses to control and manage digital content from any smart device. Such a feature is one of the main reasons why digital signage has been adopted in almost all sectors in both public and private industries. If your business still hasn't adopted this cost-effective, future-ready technology, then it is high time you did so.